Social Media

Three ways to collect Voice of the Customer data and why it’s important

Customers are the driving force for any business. Without customers, there is no way to sustain profits. For that reason, analyzing the Voice of the Customer (VOC) is no longer just recommended but required. With those insights, companies can develop new ways to upgrade their products, enhance the customer experience, and improve operational efficiency. Each …

Three ways to collect Voice of the Customer data and why it’s important Read More »

Do your social media followers actually translate into customers?

When you finally hit that magical number of followers you start to feel a sense of validation that your social media content has been successful. You have a solid following that shows active engagement which is great but what does that mean for your return on investment? Are your followers actual customers? Do those “likes” …

Do your social media followers actually translate into customers? Read More »

Three ways to use social media to influence purchase behavior

Getting your content seen is only half the battle. As a marketer, we not only want to increase brand awareness and engagement with our content but we want to motivate consumers to convert into customers. One useful tool marketers should continue to take advantage of is social media. Aside from just being a channel to …

Three ways to use social media to influence purchase behavior Read More »

Three ways to use Facebook Ads to promote your business

The use of social media has no doubt transformed how marketers reach their audience. Unlike traditional advertising channels, social media encourages engagement and instant feedback, which provides invaluable insights. As a small business, many assume that using social media is a great way to promote your business for free. While it is free to open …

Three ways to use Facebook Ads to promote your business Read More »

Three mistakes to avoid in your influencer marketing campaign

Social media has completely changed the game for influencers. With just one post, tweet, share, or comment, our entire perspective can change. This is especially true when it comes to social media influencers who have generated a significant following. As social beings who constantly long for connection and a sense of community, followers have been …

Three mistakes to avoid in your influencer marketing campaign Read More »

Defining social listening and why it matters

Engaging with consumers via social media is more than just designing creative posts. If your primary social media strategy is only focused on generating the most likes, followers, comments, and shares there’s a missed opportunity to capture key data. While posting effective and valuable content on your social media channels is certainly an important component, …

Defining social listening and why it matters Read More »

How to improve your brand storytelling using social media

Knowing your purpose is only half the battle. Being able to successfully convey your purpose to your audience is much more difficult. As our world becomes increasingly reliant with digital devices, companies must find ways to differentiate themselves. It is no longer enough to just focus on your best products and services. The competition is …

How to improve your brand storytelling using social media Read More »

Three benefits of using scarcity marketing in social media

Deciding when to use scarcity tactics in your marketing efforts takes careful strategic planning to be effective. Furthermore, you should be extra careful when considering using scarcity marketing in your social media platforms as there is an added component of engagement and instant feedback that may impact the performance of your content. According to Dr. …

Three benefits of using scarcity marketing in social media Read More »

How to use sentiment analysis to improve your marketing

Not a day goes by where people aren’t utilizing social media to either read or watch content or more importantly, to share their thoughts or opinions on a particular topic. In fact, according to  Talkwalker, there are: 600M+ tweets per day, that’s 6,000 every second 400 hours of video content uploaded to YouTube every minute 500,000+ …

How to use sentiment analysis to improve your marketing Read More »