Social Media

Defining social listening and why it matters

Engaging with consumers via social media is more than just designing creative posts. If your primary social media strategy is only focused on generating the most likes, followers, comments, and shares there’s a missed opportunity to capture key data. While posting effective and valuable content on your social media channels is certainly an important component, …

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How to improve your brand storytelling using social media

Knowing your purpose is only half the battle. Being able to successfully convey your purpose to your audience is much more difficult. As our world becomes increasingly reliant with digital devices, companies must find ways to differentiate themselves. It is no longer enough to just focus on your best products and services. The competition is …

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Three benefits of using scarcity marketing in social media

Deciding when to use scarcity tactics in your marketing efforts takes careful strategic planning to be effective. Furthermore, you should be extra careful when considering using scarcity marketing in your social media platforms as there is an added component of engagement and instant feedback that may impact the performance of your content. According to Dr. …

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How to use sentiment analysis to improve your marketing

Not a day goes by where people aren’t utilizing social media to either read or watch content or more importantly, to share their thoughts or opinions on a particular topic. In fact, according to  Talkwalker, there are: 600M+ tweets per day, that’s 6,000 every second 400 hours of video content uploaded to YouTube every minute 500,000+ …

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Why you should avoid information overload when marketing your business

Have you ever seen an advertisement or social media post that was extremely text heavy? You were somewhat interested at first but once you read the post or tried to read through all of the content in the promotion you got readers fatigue and continued to scroll to the next best thing that caught your …

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