Marketing Strategy

Three tips to improve your market segmentation

Traditionally, marketing was used to appeal to the masses. That was the quick and most effective way to reach as many people as possible. These days, technology has provided us with many new ways to interact with our customers and communicate with them in a much more personalized way. Personalized marketing has proven effective and …

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Marketers use of intuition in a data-driven world

With the volume of data that marketers have access to in the digital age, there’s no wonder the use of data has become increasingly significant. According to Adobe, 63% of marketers reported that their spending on data-driven marketing and advertising grew over the last year. Furthermore, 64% of marketing executives “strongly agree” that data-driven marketing is …

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How to use market segmentation to generate ROI

Now that you have a concrete business idea, it’s time to start thinking about your marketing strategy. To ensure that your message reaches your ideal customers you need to take a deeper look at your intended target audience. Taking it a step further, you should consider dividing your customers into smaller segments based on common …

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Three reasons why data storytelling is crucial for today’s marketers

There is no escaping the vast amount of data that we now have access to. As technology continues to advance at an incredible speed, there is a growing appetite for data analysis. Marketing can often be seen as more of an art than a science but that would be a misconception. To be an effective …

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How to leverage events to increase consumer demand

Demand is crucial for any business. Without demand, it would be very difficult for any business to survive, especially small businesses. For that reason, you should always try to find unique ways to strategically focus not just on demand for sales but on demand generation. Constantly trying to find ways to aggressively sell your product …

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