Marketing Strategy

How omnichannel marketing can transform your customer experience

As technology continues to advance, our reliance on it does as well. We are all so deeply connected to our digital devices that they have become fully integrated into our daily lives. Consequently, this has uncovered a new opportunity for marketers to capitalize on omnichannel marketing. This is increasingly important especially since personalized content is becoming …

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Three ways to collect Voice of the Customer data and why it’s important

Customers are the driving force for any business. Without customers, there is no way to sustain profits. For that reason, analyzing the Voice of the Customer (VOC) is no longer just recommended but required. With those insights, companies can develop new ways to upgrade their products, enhance the customer experience, and improve operational efficiency. Each …

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Three tips to improve your B2B marketing strategy

To effectively appeal to business-to-business (B2B) audiences you have to adapt to their needs. While there are some similarities between B2B and business-to-consumer (B2C) audiences, there are distinct differences that warrant a unique approach. When using B2B marketing, it’s important to keep in mind that your customers are not buying for their personal use but …

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Is dual distribution right for your brand?

With various distribution channels available, it’s essential that you select the option that works best for your brand. To develop an effective marketing channel strategy, you need to consider your audience, their target channels, and your company’s overall product and pricing strategies. Initially, having one distribution channel may seem like the easiest and most practical …

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How integrating digital and traditional media can enhance your marketing strategy

As the digital age continues to expand its global reach, we are tempted to transform all of our communications online. While that may seem like the normal progression, companies mustn’t forget the value that traditional media can provide. Despite the heavy reliance we have on our digital devices, people are not always online. That is …

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How increasing positive social norms can motivate consumers to purchase

Whether we realize it or not, social norms have an immense impact on how individuals think, feel, and even make decisions. This is especially true now that social media has become increasingly integrated into our lives. We are always looking to see what other people are doing, where they’re going, and what they’re buying. For …

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Three ways to use social media to influence purchase behavior

Getting your content seen is only half the battle. As a marketer, we not only want to increase brand awareness and engagement with our content but we want to motivate consumers to convert into customers. One useful tool marketers should continue to take advantage of is social media. Aside from just being a channel to …

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Defining brand love and why it should matter to marketers

We have all had those pivotal moments where we are drawn to a particular ad, email, or social media post. Whether it’s the aesthetics, the sound, the overall message, or all of the above, there is something unique about that ad that drew you in. At that moment, you experienced a deeper connection with that …

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Three mistakes to avoid in your influencer marketing campaign

Social media has completely changed the game for influencers. With just one post, tweet, share, or comment, our entire perspective can change. This is especially true when it comes to social media influencers who have generated a significant following. As social beings who constantly long for connection and a sense of community, followers have been …

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