Market Research

How to use market segmentation to generate ROI

Now that you have a concrete business idea, it’s time to start thinking about your marketing strategy. To ensure that your message reaches your ideal customers you need to take a deeper look at your intended target audience. Taking it a step further, you should consider dividing your customers into smaller segments based on common …

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Three reasons why data storytelling is crucial for today’s marketers

There is no escaping the vast amount of data that we now have access to. As technology continues to advance at an incredible speed, there is a growing appetite for data analysis. Marketing can often be seen as more of an art than a science but that would be a misconception. To be an effective …

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Importance of setting a clear objective before launching Your survey

It’s not uncommon to have a great idea or topic you want to research and then you become overly eager to create a survey to gather additional insights. While that enthusiasm is welcomed, it’s important to take the time to establish a clear objective before jumping into designing your questions. Initially, this may seem tedious and …

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Effective ways to conduct market research with a small budget

When done correctly, market research can truly prove to be invaluable for any business. By conducting market research, you are asking the questions and gathering the insights needed to make data-driven recommendations that have the potential to increase profits. Sounds easy enough, but wait, why don’t more businesses (especially the smaller ones) want to take …

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Three Easy Ways to Conduct Market Research for Your Small Business

Market research can not only help grow your business but it can save you time and money too. When you first think of market research it may seem intimidating, time-consuming, and most of all expensive. While that may be true there is still a way to collect important data that can help increase your revenue …

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