Digital Marketing

How integrating digital and traditional media can enhance your marketing strategy

As the digital age continues to expand its global reach, we are tempted to transform all of our communications online. While that may seem like the normal progression, companies mustn’t forget the value that traditional media can provide. Despite the heavy reliance we have on our digital devices, people are not always online. That is …

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Is personalized marketing here to stay?

Living in a time where instant gratification is no longer just a desire but a growing expectation, marketers must reassess their approach. With endless competition and a constant battle for consumer attention, there is a greater push towards providing meaningful content that resonates with your audience. To do so, companies have turned to personalized marketing. …

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What is proximity marketing and how can my business benefit from it?

As the need for data-driven marketers continues to rise, there is an ongoing quest to acquire meaningful consumer data. To keep up with the growing demand for data and personalized consumer content, location data has become a “powerful and important data source within marketing strategy”. You may be wondering how exactly. Well, according to a location …

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3 Reasons Why Tracking Likes & Followers Don’t Matter

We live in a time where people and companies are obsessed with validating their content by tracking their number of new likes and followers. As exciting as it may be to see the number of new likes and followers soar, these are vanity metrics that don’t necessarily mean you are any closer to meeting your business objectives. …

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Challenges with Video Marketing and how Small Businesses Can Overcome Them

Living in a world where there are endless amounts of content, how can we effectively capture the attention of our target audience? How can small businesses separate themselves from the masses and earn that click, view, or engagement from our prime target? If you’re not doing so already, you should consider adding videos to your …

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3 Ways Small Businesses Can Benefit from Using Predictive Communication

With competition for gaining consumer attention becoming increasingly difficult, small businesses need to find a way to differentiate themselves even more. Offering a valuable product that meets the needs of your customers is no longer enough. To distinguish your business from the competition you need to understand your customers on a different level. Travel in …

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