Branding

Important advice marketers can learn from brand extension failures

The thought of expanding your product offerings with either a new line of products or maybe even the introduction of a new product category can be scary and exciting at the same time. As with any business, continued growth is usually seen as a sure sign of increased profits. Unfortunately, that’s not always the case. …

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How to use sentiment analysis to improve your marketing

Not a day goes by where people aren’t utilizing social media to either read or watch content or more importantly, to share their thoughts or opinions on a particular topic. In fact, according to  Talkwalker, there are: 600M+ tweets per day, that’s 6,000 every second 400 hours of video content uploaded to YouTube every minute 500,000+ …

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Why having a brand with purpose matters?

So why are brands with purpose on the rise? That’s because new-age consumers are savvier and have greater expectations, which affect where they decide to spend their money. With endless competition over the same products, your brand’s purpose is where you can set yourself apart. According to Accenture Strategy’s research, consumers are making carefully considered …

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