Analytics

Three ways misrepresenting sales data can be harmful to marketers

With numerous sources of data available, there are infinite opportunities for analysis. When it comes to data, many marketers are guilty of focusing mostly on performance without considering where the data comes from. Unfortunately, that lack of attention can be detrimental especially as it relates to analyzing sales data. While the main goal for most marketers …

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Three Simple Metrics Every Small Business Should Know

Your time and money are precious. So why not make sure you’re capitalizing on your efforts every chance you can? Outside of the many hours you spend running the sales and operational aspects of your business, you should prioritize tracking the financial performance of your marketing efforts as well. By regularly monitoring key performance metrics …

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Four Ways Infographics Can Improve Your Marketing

Have you ever been to a website or seen an ad filled with text? What was your reaction? Did it keep your attention? When we are exposed to an overwhelming amount of information in the form of words and numbers, it’s challenging trying to absorb everything. This is especially true with marketing and advertising content. …

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