What is content marketing and why your business needs it

What exactly is content marketing you ask? Isn’t it just the content I post on my website and social media to promote my business? While you may be on to something, that’s not exactly correct. According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, …

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Marketing your small business is more than just emails and social media

Starting and maintaining your small business is not for the weak. There are endless things that need to get done and you have limited resources and time to do everything especially with such a small team. You made a conscious decision to invest into making this work. You can’t let this fail. So how do …

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Why you should avoid information overload when marketing your business

Have you ever seen an advertisement or social media post that was extremely text heavy? You were somewhat interested at first but once you read the post or tried to read through all of the content in the promotion you got readers fatigue and continued to scroll to the next best thing that caught your …

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