How to improve your brand storytelling using social media

Knowing your purpose is only half the battle. Being able to successfully convey your purpose to your audience is much more difficult. As our world becomes increasingly reliant with digital devices, companies must find ways to differentiate themselves. It is no longer enough to just focus on your best products and services. The competition is …

How to improve your brand storytelling using social media Read More »

Three tips to improve your market segmentation

Traditionally, marketing was used to appeal to the masses. That was the quick and most effective way to reach as many people as possible. These days, technology has provided us with many new ways to interact with our customers and communicate with them in a much more personalized way. Personalized marketing has proven effective and …

Three tips to improve your market segmentation Read More »

Three benefits of using scarcity marketing in social media

Deciding when to use scarcity tactics in your marketing efforts takes careful strategic planning to be effective. Furthermore, you should be extra careful when considering using scarcity marketing in your social media platforms as there is an added component of engagement and instant feedback that may impact the performance of your content. According to Dr. …

Three benefits of using scarcity marketing in social media Read More »

Marketers use of intuition in a data-driven world

With the volume of data that marketers have access to in the digital age, there’s no wonder the use of data has become increasingly significant. According to Adobe, 63% of marketers reported that their spending on data-driven marketing and advertising grew over the last year. Furthermore, 64% of marketing executives “strongly agree” that data-driven marketing is …

Marketers use of intuition in a data-driven world Read More »

Important advice marketers can learn from brand extension failures

The thought of expanding your product offerings with either a new line of products or maybe even the introduction of a new product category can be scary and exciting at the same time. As with any business, continued growth is usually seen as a sure sign of increased profits. Unfortunately, that’s not always the case. …

Important advice marketers can learn from brand extension failures Read More »

How to use sentiment analysis to improve your marketing

Not a day goes by where people aren’t utilizing social media to either read or watch content or more importantly, to share their thoughts or opinions on a particular topic. In fact, according to  Talkwalker, there are: 600M+ tweets per day, that’s 6,000 every second 400 hours of video content uploaded to YouTube every minute 500,000+ …

How to use sentiment analysis to improve your marketing Read More »