Is personalized marketing here to stay?

Living in a time where instant gratification is no longer just a desire but a growing expectation, marketers must reassess their approach. With endless competition and a constant battle for consumer attention, there is a greater push towards providing meaningful content that resonates with your audience. To do so, companies have turned to personalized marketing. …

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How increasing positive social norms can motivate consumers to purchase

Whether we realize it or not, social norms have an immense impact on how individuals think, feel, and even make decisions. This is especially true now that social media has become increasingly integrated into our lives. We are always looking to see what other people are doing, where they’re going, and what they’re buying. For …

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Do your social media followers actually translate into customers?

When you finally hit that magical number of followers you start to feel a sense of validation that your social media content has been successful. You have a solid following that shows active engagement which is great but what does that mean for your return on investment? Are your followers actual customers? Do those “likes” …

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Three ways to use social media to influence purchase behavior

Getting your content seen is only half the battle. As a marketer, we not only want to increase brand awareness and engagement with our content but we want to motivate consumers to convert into customers. One useful tool marketers should continue to take advantage of is social media. Aside from just being a channel to …

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Three ways to use Facebook Ads to promote your business

The use of social media has no doubt transformed how marketers reach their audience. Unlike traditional advertising channels, social media encourages engagement and instant feedback, which provides invaluable insights. As a small business, many assume that using social media is a great way to promote your business for free. While it is free to open …

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Defining brand love and why it should matter to marketers

We have all had those pivotal moments where we are drawn to a particular ad, email, or social media post. Whether it’s the aesthetics, the sound, the overall message, or all of the above, there is something unique about that ad that drew you in. At that moment, you experienced a deeper connection with that …

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Three mistakes to avoid in your influencer marketing campaign

Social media has completely changed the game for influencers. With just one post, tweet, share, or comment, our entire perspective can change. This is especially true when it comes to social media influencers who have generated a significant following. As social beings who constantly long for connection and a sense of community, followers have been …

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Defining social listening and why it matters

Engaging with consumers via social media is more than just designing creative posts. If your primary social media strategy is only focused on generating the most likes, followers, comments, and shares there’s a missed opportunity to capture key data. While posting effective and valuable content on your social media channels is certainly an important component, …

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