Is personalized marketing here to stay?

Living in a time where instant gratification is no longer just a desire but a growing expectation, marketers must reassess their approach. With endless competition and a constant battle for consumer attention, there is a greater push towards providing meaningful content that resonates with your audience. To do so, companies have turned to personalized marketing. …

Is personalized marketing here to stay? Read More »

Important advice marketers can learn from brand extension failures

The thought of expanding your product offerings with either a new line of products or maybe even the introduction of a new product category can be scary and exciting at the same time. As with any business, continued growth is usually seen as a sure sign of increased profits. Unfortunately, that’s not always the case. …

Important advice marketers can learn from brand extension failures Read More »

How to use sentiment analysis to improve your marketing

Not a day goes by where people aren’t utilizing social media to either read or watch content or more importantly, to share their thoughts or opinions on a particular topic. In fact, according to  Talkwalker, there are: 600M+ tweets per day, that’s 6,000 every second 400 hours of video content uploaded to YouTube every minute 500,000+ …

How to use sentiment analysis to improve your marketing Read More »

Three ways misrepresenting sales data can be harmful to marketers

With numerous sources of data available, there are infinite opportunities for analysis. When it comes to data, many marketers are guilty of focusing mostly on performance without considering where the data comes from. Unfortunately, that lack of attention can be detrimental especially as it relates to analyzing sales data. While the main goal for most marketers …

Three ways misrepresenting sales data can be harmful to marketers Read More »