You may have heard the term SEO but what exactly does it mean? You may be wondering what it is, if your small business needs it, and if it’s something worth your time and energy. If you’re interested in growing your business and improving your online presence, understanding SEO is invaluable. After all, who wants to have a website that few people know exists? While you don’t need to become an expert, knowing how you can improve your website rankings on Google can help drive traffic to your website, which can ultimately improve your brand awareness and sales.
What is SEO?
According to Moz, the SEO expert company, “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” To break this down further, SEO is the way you can optimize your online content so that when an individual uses a search engine entering certain keywords your website shows up as a top result.
Why does SEO matter?
Now that you have a better understanding of what SEO is, why should this matter to your business? You already have your business cards printed, you’re active on your social media accounts, and your business website is up and running. Why should you spend time thinking about SEO? Consider this, imagine what keywords your prospective customers may use in a Google search that may result in your website appearing in the search results. Test this out with keywords that don’t include your company name and see if your website appears. If it doesn’t that’s okay, hopefully, this blog post will inspire you to learn more about SEO. If it does appear, that’s great! That means you’re doing something right! Take note of which search results page it was found on and where it ranked on the list.
With 75% of people never scrolling past the first page of Google search results, this is why SEO matters. The people who don’t know your company exists are a key part of improving your brand awareness and generating leads for your business. By taking the time to learn what keywords you should focus on and optimizing your online content, your SEO will dramatically improve. This has the potential to significantly improve traffic to your website and hopefully, you’ll see a boost in sales and conversions as well.
Well, that settles it, SEO is a must even for small businesses. Investing time and energy into learning about SEO will take time but trust that it will be worthwhile. Alternatively, if you know you need help but don’t have the time you can also consider hiring an SEO specialist to help you. It’s also important to note that SEO is not just a one-time project. This is an ongoing effort since Google algorithms are constantly changing. Therefore, it’s up to you to make sure your online content and keywords stay relevant so your website can continue to show up as a top result. Don’t be intimidated by SEO, it will take time to understand but once you do, the return on investment will be well worth it!
To get started on improving your small business’ SEO, check out this Small Business SEO checklist!