With competition for gaining consumer attention becoming increasingly difficult, small businesses need to find a way to differentiate themselves even more. Offering a valuable product that meets the needs of your customers is no longer enough. To distinguish your business from the competition you need to understand your customers on a different level. Travel in their shoes. Try to understand the journey they take from the moment they see your brand to the moment they purchase your products and even their interactions post-purchase. By visualizing the customer journey step-by-step you can start to predict your customers’ thoughts, questions, and concerns along the way. These insights will come in handy as you utilize predictive communication to give your customers what they need before they even know they need it.
Through the use of predictive communication, your small business can benefit in the following ways:
1. More Effective Marketing
Knowing the challenges small businesses face with having marketing budget constraints, the more efficient your marketing is the better. When you’re able to analyze the behavior of your current and prospective customers you can start to anticipate their needs and what they value most. As a result, you can create products, services, web and social media content that will actually capture their attention and hopefully convert those interactions into sales.
2. Build Stronger Relationships with Your Customers
By having a well-rounded understanding of your customers including knowing what they want, how they interact with your brand, when they’re likely to purchase your product, etc. you’re able to identify behavior patterns that can predict their future needs. With this insight, you’re two steps ahead and can use that information to customize the customer’s experience with your product or service in a way that resonates best for them.
3. Improve Customer Retention
When your customers are happy that means their needs are being met and they are more likely to return. The challenge is now making sure that you maintain and over time continue to improve your product offerings and customer service. Knowing in advance how to give your customers the right message at the right time is adding a level of personalization, convenience, and care that has the potential to earn their loyalty.
Overall, predictive communication is a valuable approach to connect with your customers in a way that you may not have done before. This is also a great way for small businesses to capitalize on their niche target market. Rather than trying to appeal to a mass audience, you have the opportunity and ability to really understand your customer base and offer a superior level of personalized attention. As a result, you’re able to connect and engage with customers on a deeper level that can be a mutually beneficial exchange in the long run.